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About


Bold. Different. Sexy. Dramatic. Chic.

Reuven Kassai is a New Yorker/Torontonian who devoted his life to jewelry and fine arts. Growing up in his family’s antique silver business, he developed an eye for aesthetically pleasing and original styles.

Reuven started from the ground up by learning the art of cutting colored diamonds in 2001, and is now an expert diamond cutter. Through his day to day dealings as an antique dealer, and his extensive travels in Hong Kong, India, Israel, Switzerland, Italy and Belgium, he has explored global jewelry trends and found countless antique, styles, stones and pieces that inspire him.

Tired of the indistinguishable jewels around him, Kassai decided to start designing his own pieces. And so this father of two young kids went from being a high rolling businessman in the diamond business, to the more Bohemian lifestyle of a jewelry designer. To fine tune his skills and learn the trade, he apprenticed with Bob Routh, an expert silversmith in East Stroudsburg, Pennsylvania, attended the metal smiting jewelry design program with Nancy Edwards in Park Slope. He also fine tuned his silversmith skills while learning Chasing and Repousse  at Valentin Yotkov Studio in Dumbo Brooklyn.

He then added to his skills while part of the Made You Look studio in Toronto. Kassai soon discoverer his niche when he started using antique pieces and turning them into new and funky baubles. An earthy sophistication is apparent throughout his designs. Kassai’s fresh eye for style helps create pieces that incorporate all of the skills and knowledge that he has acquired in his years in the fine arts world.

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